Rebranding a Marriage: Change the game this Valentine’s Day

valentines symbols loveMarried to a man? Congratulations. They’re really quite durable and can put up with a heck of a lot. And it’s always nice to have something warm and solid to lean against whilst one ties one’s shoes. Married to a woman? Double congratulations. Through the grace of our exotic majesty you are invited to bear witness to the sublime… and that’s just before breakfast.

But no matter how auspicious its beginnings, any marriage can benefit from an in-house corporate review this Valentine’s Day. It’s been a dozen years since my man and I eloped to Niagara Falls (5 months after meeting – crazy kids) on the day of the great August 2003 blackout. Because nothing says auspicious like the entire eastern seaboard going dark to toast your wedding! Under the soft glow of candlelight, as I dressed in my handsewn stretch eyelet sheath, I held my breath for happily ever after…

…gasp… wheeze… are we there yet?…

Every freakin’ day!! But tragically, turns out the definition of “happy” is a bastard to change. Twelve years of “happily” gorging our bodies, seeding and feeding our temptations (those Reese cupcakes were criminally delish!) – with only timid, noncommittal scratchings at future responsibilities – have left us battered. Not since the vomitoriums of Rome and riotous Viking longhouses has a love nest produced two such perfectly reflective Dorian Grays. But how do you drag a couple of unapologetically stubborn, violently hedonistic individualists into the future? How do you change the menu and bring something new to the table without compromising the flavour of our extremes? How do you evolve happiness? Kicking and screaming, that’s how, while trying to keep the raping and pillaging to a manageable minimum.
rebranding a marriageIf your relationship is stalling, stagnating, or just ripe for a revamp, join me this Valentine’s Day and make a pledge to change the game. After being ‘temporarily’ laid off in Calgary’s oil and gas crunch, I’ve been living the dream as a less-than-tortured novelist. But woman cannot live or love on story alone. To keep my professional edge, I’ll be applying some basic business principles and personal branding strategies to my most important real-time partnership – my marriage.

But I have to warn you. This is not a ‘cuddle jar’, namby pamby, inspirational bit of nonsense. Because – let me state this plainly – my Viking does not do cuddle jars. He does not do 5-steps-to-take-tonight, or notes in sock drawers. This is a pragmatic renegotiation of our contractual/cultural expectations. This is going to get ugly. Come on, it’s time to get down to business!

Read the next post in this Blank Canvas Living blog serial…
Writing a vision statement

9 thoughts on “Rebranding a Marriage: Change the game this Valentine’s Day

  1. I am always amazed by the energy of your writing….seems like a complete overhaul…can’t wait for the next instalment!! Happy Valentine’s DAY!!!!

    • If I can redirect some of that energy into this project, we’ll be way ahead of the game! Happy V day to a woman whose own marriage has always been such an incredible inspiration 🙂 (Lattes always help ~wink)

    • Uh oh! A secret admirer? Someone who reads my blog… mega points. And puns? Bonus points! Is my marriage in trouble before the corporate rebranding even begins? Hehee

      Thankfully, I happen to know that a certain Secret’s love story already pays great dividends to its shareholders…

    • Thank you so much! I too, along with one heck of a stubborn Viking, can’t wait to see “how this unfolds.” That’s the beauty of the truth, it’s always open to surprise. Your comment sure surprised me… and your blog happens to be as wonderfully truthful as they come!

  2. Pingback: Why a craving is our most intimate human experience | Blank Canvas Living

  3. Pingback: Rebranding a Marriage: Writing a vision statement | Blank Canvas Living

  4. Pingback: Rebranding a Marriage: Writing a mission statement | Blank Canvas Living

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