Are two heads better than one? How about three? Or five hundred? Almost everything we touch, taste, see, hear, and even smell, is a product of multiple minds meeting in the middle. We live in a globalized culture of collaboration… a world of compromise. At all stages, from concept to marketplace, any new idea must survive countless negotiations and push backs. Logic and personality are our best weapons when battling for an innovation, but both are subjective and eat up substantial time and energy – along with team building, group brainstorming, meetings… meetings… AAAAAAAARG!
We can’t escape collaboration. Heck, conception is the ultimate collaboration and none of us would be here without that! But we’ve got to take a break from the office orgies! We’ve lost touch with the private, primitive urge to create independently – just for the hell of it. Social media and globalization have linked value to multiplicity – whether in ‘Likes’ received, dollars earned, or people converted. But stop. Just stop. Stop letting other people design your world.
With such an overwhelming breadth of new products and creative productions coming at us 24/7, we’re becoming desensitized to individual acts of self-expression, especially our own! But how do we resist the seductive fact that collaboration naturally produces idealized forms – Plato would be so pleased! We now need trainers, masseuses, uniform designers… to score a single hockey goal. A piece of clothing is nothing until it’s dressed up by models, makeup artists, photographers, and airbrushers. This progression to idealization is, of course, perfectly natural and predictable from a neurological standpoint. But why be a slave to your brain when it guts the value of your uniquely imperfect humanity?
We’re a competitive species, for resources, mates, and ego actualization. But how do we compete, head to head, with 7 billion people! Go back 30 000 years… one man… a dozen shells… one necklace. His personal tribal contribution was sacred and precious. Every moment he spent on the task reinforced his own value to himself and to his tribe. Does working a shit job to afford a Louis Vuitton purse really provide the same validation? Why do you think one is never enough? Look how fast our purchases become our insatiables. This is what happens when we lose connection with our individual ability to express our humanity as tangible sensory creations. But there’s hope. Let’s collaborate across time, not in time. Take the gift of the tools (farming, technology, etc.) designed by minds who have come before us, and start small…
Exercise in Engagement: Bring the system boundary back down to the surface of your skin, breathe, then stretch it out to the volume of your kitchen – nothing and no one else exists. You must be your own validation in this moment. Forage for ingredients and dare to build the most personal sandwich possible with what you find. Doesn’t have to be perfect, healthy, or follow any Food Network rules. Screw Plato! Explore the experience of this sandwich with each one of your senses, one at a time, then all together in a moment of total engagement. This sandwich is you because you made it without compromise or negotiation and because (not to be too graphic here) it will literally become you in a matter of hours. Now go forth and conquer!