How to promote your blog using an innovative DIY bookmark flip book

Make your own bookmark flip book!We all want to drive more traffic to our sites, but we need to get creative when “come read my blog” is the internet equivalent of a stranger in line at Starbucks flipping open his wallet to show you pictures of his cat. This new flip book method is a way to engage people through animation, individual choice, and a take home object with real-world use to anyone who loves the smell and feel of books too much to fully convert to their eReaders.

How to promote your blog with a bookmark flip book:
“Check this out,” you say, leaning close to your target like you’re letting him/her in on a special secret – which of course you are. Holding your stack of bookmarks firmly near the midpoint, use your thumb to quickly flip through your images (each varied slightly), thus creating a lively animation of your blog’s theme. In the sample shown above I’ve used Blank Canvas Living’s mascot: Mitch the insatiable human itch. Lastly, invite your target to choose his/her favorite bookmark to take home.

How to make your own DIY blog bookmark flip book:
Copy/paste your website address and tagline down the left margin of any word processing (or graphics/draw) program, leaving suitable space between. Choose a simple, repeatable image that captures the theme of your blog. Note: the genitalia shown is optional, although I do think it adds a certain je ne sais quoi to any invitation. Copy/paste your graphic down the opposite margin, remembering to vary each one. You can also use repeating sets to save yourself some time/effort. Note: I’ve hand drawn the samples above, because an hour spent drawing a few dozen penises is almost as fun as an hour spent… Print out your bookmarks on card stock and cut/X-acto them apart. Flip!

Get more fans with this fan!

26 thoughts on “How to promote your blog using an innovative DIY bookmark flip book

  1. Pingback: Negotiate your humanity with a limbic mascot | Blank Canvas Living

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